Morgan & Wacker Grand Opening Festival!


Morgan & Wacker will be launching a six-week Grand Opening Festival to celebrate the new showroom, with festivities kicking off at with the Opening Ceremonies on Saturday, May 31st 2014.

“We’ve been waiting too long to only commemorate for one-day, so we are celebrating for six weeks!” Paul Lewis, Morgan & Wacker Dealer Principal said.

“We have a great schedule of activities planned for the festival, with something happening every week for motorcycle riders and enthusiasts to enjoy.”

“One lucky customer will ride away on a brand new Harley-Davidson Iron 883 Sportster at the end of the six-week festival.”

The Festival Opening Ceremonies will be held in conjunction with the Brisbane Harley Owners Group (H.O.G.) 25th Anniversary Celebrations on Saturday, May 31st 2014.   It will feature a motorcycle Show n Shine open for all makes and models, food vendors on site and live music with Rusty & The Ayers Rockettes playing from 10.00am – 2.00pm.

Morgan & Wacker will be giving away a Harley-Davidson motorcycle as the Festival’s Grand Prize.  The competition is being run for the entirety of the Festival, starting May 31st, with the lucky winner being announced at the Closing Ceremonies on Saturday, July 12th 2014.

Customers will receive one Grand Prize ticket per $50 spent in-store, with a maximum of 10 tickets per customer per day.  Full terms and conditions in-store.

For more information on the Grand Opening Festival and a full list of event activities, click here!

Morgan & Wacker Harley-Davidson, who were established in 1917 are making history with their rejuvenation of the Brisbane landmark location at Newstead.

Being the oldest motorcycle dealership in the country, and the second oldest Harley-Davidson dealership in the World, Morgan & Wacker has some serious heritage behind their name.

The brand new showroom honours both the heritage of the company and the Harley-Davidson brand, while showcasing the latest and greatest on offer in a contemporary open plan design.

“We’ve been able to stay true to the long-standing roots of the company, while creating a modern retailing space that is inviting and impressive,” states Paul Lewis, Morgan & Wacker Harley-Davidson Dealer Principal.

“The fact is Harley-Davidson and Morgan & Wacker are both brands that value quality products and excellent customer experience and the new showroom is the ideal blend of those traits.  We’ve been able to create a modern space while still honouring the past and are very excited to offer customers the chance to become a part of history by experiencing this transformation.”

The build has revealed timeless treasures of Morgan & Wacker’s past which have been unearthed and showcased.

The polished concrete floors are a throwback to the 1960s, when Morgan & Wacker first moved to the Newstead showroom from Elizabeth Street.  You can even see the changes in wall positions and add-ons from years past; plus the area that was originally a boat ramp down into Breakfast Creek.

An original window that was uncovered during renovations now boasts a lifestyle image of a 1920s Harley-Davidson board racer: a window into the past.  A timeline spanning ten decades celebrates Harley-Davidson history and is even framed with floorboards that were part of the original building.  Authentic 100-year-old wood paneling has been used as a tribute to the Morgan & Wacker centennial in three years time.

View some of the amazing before and after comparison photographs below.  We hope to see you in-store during our Grand Opening Festival!

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